In this episode we hear from motivational speaker, author and mind coach, Anthony Bonnici, who helps us take the complexity and fear out of inﬂuence. Dale Carnegie wrote How to Win Friends & Inﬂuence People in 1936. A lot has changed in the 80 years since that book was written, but people still need to inﬂuence others. We need to sell things. We need to persuade people. We need to get our point across. Anthony was sick of people thinking that inﬂuence skills were a “soft” skill. Tired of people associating some out of date, “used car salesman” association of inﬂuence and persuasion as tacky or subversive. Frustrated by witnessing really intelligent people fall ﬂat on their face when they attempted to get their point across. This episode will provide insights, knowledge and skills to inﬂuence broadly, authentically and purposefully.