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With Interest

The With Interest podcast brings you unrivalled commentary and thought leadership for businesses, accounting and finance professionals. Each week, we share expert industry opinions, insights and resources across accounting, public practice, taxation, auditing, finance, strategy, leadership, economic and business-related issues. Subscribe today to stay up-to-date with the latest episodes. With Interest is presented by CPA Australia, one of the world’s largest accounting bodies, with core services that include education, training, technical support and advocacy. In 2018, CPA Australia won an Award of Excellence at the 24th Annual Communicator Awards in the category of 'Podcasts - General-Corporation/Business'. CPA Australia publishes three podcasts: With Interest, INTHEBLACK and Excel Tips. To find out more about our podcasts, visit https://www.cpaaustralia.com.au/tools-and-resources/podcasts - or search for the shows in your podcast service. To contact the podcast team email us at podcasts@cpaaustralia.com.au.
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Now displaying: Page 1
Aug 10, 2017

In this episode we hear from motivational speaker, author and mind coach, Anthony Bonnici, who helps us take the complexity and fear out of influence. Dale Carnegie wrote How to Win Friends & Influence People in 1936. A lot has changed in the 80 years since that book was written, but people still need to influence others. We need to sell things. We need to persuade people. We need to get our point across. Anthony was sick of people thinking that influence skills were a “soft” skill. Tired of people associating some out of date, “used car salesman” association of influence and persuasion as tacky or subversive. Frustrated by witnessing really intelligent people fall flat on their face when they attempted to get their point across. This episode will provide insights, knowledge and skills to influence broadly, authentically and purposefully.

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